The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fold Aide Box Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Package Design / Single
NUUN Lemon + Lime Agency: Creature / Seattle Client: NUUN Category: Package Design / Single
METHOD OF AD&D, FOIL AND EMBOSS WORK. Agency: AD&D / Tokyo Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Mint Musem Agency: Y&R Singapore / Singapore Client: Mint Museum of Toys Category: Typography in Design / Campaign
Wear the Pants Agency: Draftfcb San Francisco / San Francisco Client: Dockers Category: Typography in Design / Campaign
FAMOUS SPEECHES COLLECTION Agency: MARCEL PARIS / Paris Client: EDITIONS POINTS Category: Typography in Design / Campaign
Handmade Posters Agency: Creativeland Asia Pvt. Ltd. / Mumbai Client: Medimix Category: Typography in Design / Campaign
Verses Agency: Alt Group / Ponsonby Client: Black Grace Category: Typography in Design / Campaign
Baggage Tags Agency: BBDO Germany GmbH / Duesseldorf Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Devimco & Groupe Cholette Agency: Bleublancrouge / Montreal Client: Griffin Town Category: Typography in Design / Campaign
Conversation Bubbles Agency: Leo Burnett Chicago / Chicago Client: BlackBerry Category: Typography in Design / Campaign
Red Brick Specialty Packaging Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Typography in Design / Campaign
Foundation Rwanda Flip Book Agency: JWT/Atlanta / Atlanta Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project Agency: Spring Advertising / Vancouver Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
MERCURY Agency: McCann Worldgroup Mumbai / mumbai Client: Nirlep Category: Outdoor Design / Campaign
Land Rover Phone Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Campaign
Evil Costs Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Outdoor Design / Campaign
Jelly Belly Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LC Lüscher Cake Category: Outdoor Design / Campaign
Baggage Tags Agency: BBDO Germany GmbH / Duesseldorf Client: Bayer Vital GmbH Category: Outdoor Design / Campaign
Warriors Agency: Scholz & Friends / Berlin Client: ANDREAS STIHL AG & Co. KG Category: Outdoor Design / Campaign
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Collateral Design / Promotion
Sappi Standard 4: Folding and Scoring Agency: Studio Hinrichs / San Francisco Client: Sappi Fine Paper North America Category: Collateral Design / Promotion
The Difference Agency: Exit10 / Baltimore Client: American Portfolios Category: Collateral Design / Promotion
Letter-dropping Identity Agency: Braley Design / Brooklyn Client: Colin Corcoran Category: Collateral Design / Promotion
Flock of Indigo Agency: Design Army / Washington Client: Westland Enterprises Category: Collateral Design / Promotion
Corbis 24/7 365 Calendar Agency: Studio Hinrichs / San Francisco Client: Corbis Category: Collateral Design / Promotion
2011ish Calendar Agency: Block Branding Pty Ltd / Perth Client: Dalton Paper Category: Collateral Design / Promotion
Love/Hate Annual Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Collateral Design / Promotion
Sisters Of Perpetual Indulgence Agency: Sandstrom Partners / Portland Client: Steve Bonini Category: Collateral Design / Promotion
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral Design / Promotion
Let the Lead Fly Agency: The Martin Agency / Richmond Client: Wrinkle Neck Mules Category: Collateral Design / Promotion
Sustainable Package Project "RISABO Agency: canaria inc. / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Industrial Design/Product Design / Single
Tape Dispensers for MT Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Industrial Design/Product Design / Single
Inspiring Play Agency: Spring Advertising / Vancouver Client: Dilly Dally Category: Corporate Identity / Campaign
I AM campaign identity Agency: Alt Group / Ponsonby Client: Auckland Museum Category: Corporate Identity / Campaign
Maison Orphée platform Agency: lg2boutique / Montreal Client: Maison Orphée Category: Corporate Identity / Campaign
Corporate Design Suite Agency: Monogram Design / Surry Hills Client: Monogram Design Category: Corporate Identity / Campaign
Bota Bota, Spa-on-water Agency: Sid Lee / Montreal Client: Bota Bota Category: Corporate Identity / Campaign
Nishijin Agency: TUGBOAT / Tokyo Client: Nishijin Co.,Ltd Category: Corporate Identity / Campaign
People For Bikes Identity Campaign Agency: Colle+McVoy / Minneapolis Client: People For Bikes/Bikes Belong Category: Corporate Identity / Campaign
Universal Tax Service Stationery Agency: Gee + Chung Design / San Francisco Client: Universal Tax Service Category: Corporate Identity / Campaign
The National Bar & Dining Rooms Agency: Love and War / New York Client: Denihan Hospitality Group Category: Corporate Identity / Campaign
Ribeye Agency: Williams Murray Hamm / London Client: Ribeye Films Category: Corporate Identity / Campaign
Julian Restaurant Identity Agency: Bernstein-Rein Advertising / Kansas City Client: Julian Restaurant Category: Corporate Identity / Campaign
The 1,000-Word Name Cards Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Tommy Morris Photography Category: Corporate Identity / Campaign
Nameless Visiting Card Agency: McCann Worldgroup Mumbai / mumbai Client: Illustratorcentral.in Category: Corporate Identity / Campaign
Version 26: Born Revolvers Agency: space150 / Minneapolis Client: space150 Category: Corporate Identity / Campaign
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Corporate Identity / Campaign
Oveja Negra Lowe Agency: Blok Design / Toronto Client: Oveja Negra Lowe Category: Corporate Identity / Campaign

2011 Design Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Fold Aide Box

Package Design / Single

11121D

2011 Design Merit Award

Creature / Seattle

NUUN

NUUN Lemon + Lime

Package Design / Single

11122D

2011 Design Merit Award

AD&D / Tokyo

Bihaku Watanabe Company

METHOD OF AD&D, FOIL AND EMBOSS WORK.

Typography in Design / Campaign

11306D

2011 Design Merit Award

Y&R Singapore / Singapore

Mint Museum of Toys

Mint Musem

Typography in Design / Campaign

11307D

2011 Design Merit Award

Draftfcb San Francisco / San Francisco

Dockers

Wear the Pants

Typography in Design / Campaign

11308D

2011 Design Merit Award

MARCEL PARIS / Paris

EDITIONS POINTS

FAMOUS SPEECHES COLLECTION

Typography in Design / Campaign

11309D

2011 Design Merit Award

Creativeland Asia Pvt. Ltd. / Mumbai

Medimix

Handmade Posters

Typography in Design / Campaign

11310D

2011 Design Merit Award

Alt Group / Ponsonby

Black Grace

Verses

Typography in Design / Campaign

11311D

2011 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Bayer Vital GmbH

Baggage Tags

Typography in Design / Campaign

11312D

2011 Design Merit Award

Bleublancrouge / Montreal

Griffin Town

Devimco & Groupe Cholette

Typography in Design / Campaign

11313D

2011 Design Merit Award

Leo Burnett Chicago / Chicago

BlackBerry

Conversation Bubbles

Typography in Design / Campaign

11314D

2011 Design Merit Award

22squared / Atlanta

Atlanta Brewing Company

Red Brick Specialty Packaging

Typography in Design / Campaign

11315D

2011 Design Merit Award

JWT/Atlanta / Atlanta

Foundation Rwanda

Foundation Rwanda Flip Book

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11290D

2011 Design Merit Award

Spring Advertising / Vancouver

David Suzuki Foundation

The Tide Line Project

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11291D

2011 Design Merit Award

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11292D

2011 Design Merit Award

McCann Worldgroup Mumbai / mumbai

Nirlep

MERCURY

Outdoor Design / Campaign

11225D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Land Rover Phone

Outdoor Design / Campaign

11226D

2011 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

Evil Costs

Outdoor Design / Campaign

11227D

2011 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

LC Lüscher Cake

Jelly Belly

Outdoor Design / Campaign

11228D

2011 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Bayer Vital GmbH

Baggage Tags

Outdoor Design / Campaign

11229D

2011 Design Merit Award

Scholz & Friends / Berlin

ANDREAS STIHL AG & Co. KG

Warriors

Outdoor Design / Campaign

11230D

2011 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Collateral Design / Promotion

11182D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Sappi Fine Paper North America

Sappi Standard 4: Folding and Scoring

Collateral Design / Promotion

11183D

2011 Design Merit Award

Exit10 / Baltimore

American Portfolios

The Difference

Collateral Design / Promotion

11184D

2011 Design Merit Award

Braley Design / Brooklyn

Colin Corcoran

Letter-dropping Identity

Collateral Design / Promotion

11185D

2011 Design Merit Award

Design Army / Washington

Westland Enterprises

Flock of Indigo

Collateral Design / Promotion

11186D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Corbis

Corbis 24/7 365 Calendar

Collateral Design / Promotion

11187D

2011 Design Merit Award

Block Branding Pty Ltd / Perth

Dalton Paper

2011ish Calendar

Collateral Design / Promotion

11188D

2011 Design Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love/Hate Annual

Collateral Design / Promotion

11189D

2011 Design Merit Award

Sandstrom Partners / Portland

Steve Bonini

Sisters Of Perpetual Indulgence

Collateral Design / Promotion

11190D

2011 Design Merit Award

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral Design / Promotion

11191D

2011 Design Merit Award

The Martin Agency / Richmond

Wrinkle Neck Mules

Let the Lead Fly

Collateral Design / Promotion

11192D

2011 Design Merit Award

canaria inc. / Tokyo

Coca-Cola (Japan) Company, Limited

Sustainable Package Project "RISABO

Industrial Design/Product Design / Single

11133D

2011 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

Tape Dispensers for MT

Industrial Design/Product Design / Single

11134D

2011 Design Merit Award

Spring Advertising / Vancouver

Dilly Dally

Inspiring Play

Corporate Identity / Campaign

11103D

2011 Design Merit Award

Alt Group / Ponsonby

Auckland Museum

I AM campaign identity

Corporate Identity / Campaign

11104D

2011 Design Merit Award

lg2boutique / Montreal

Maison Orphée

Maison Orphée platform

Corporate Identity / Campaign

11105D

2011 Design Merit Award

Monogram Design / Surry Hills

Monogram Design

Corporate Design Suite

Corporate Identity / Campaign

11106D

2011 Design Merit Award

Sid Lee / Montreal

Bota Bota

Bota Bota, Spa-on-water

Corporate Identity / Campaign

11107D

2011 Design Merit Award

TUGBOAT / Tokyo

Nishijin Co.,Ltd

Nishijin

Corporate Identity / Campaign

11108D

2011 Design Merit Award

Colle+McVoy / Minneapolis

People For Bikes/Bikes Belong

People For Bikes Identity Campaign

Corporate Identity / Campaign

11109D

2011 Design Merit Award

Gee + Chung Design / San Francisco

Universal Tax Service

Universal Tax Service Stationery

Corporate Identity / Campaign

11110D

2011 Design Merit Award

Love and War / New York

Denihan Hospitality Group

The National Bar & Dining Rooms

Corporate Identity / Campaign

11111D

2011 Design Merit Award

Williams Murray Hamm / London

Ribeye Films

Ribeye

Corporate Identity / Campaign

11112D

2011 Design Merit Award

Bernstein-Rein Advertising / Kansas City

Julian Restaurant

Julian Restaurant Identity

Corporate Identity / Campaign

11113D

2011 Design Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Tommy Morris Photography

The 1,000-Word Name Cards

Corporate Identity / Campaign

11114D

2011 Design Merit Award

McCann Worldgroup Mumbai / mumbai

Illustratorcentral.in

Nameless Visiting Card

Corporate Identity / Campaign

11115D

2011 Design Merit Award

space150 / Minneapolis

space150

Version 26: Born Revolvers

Corporate Identity / Campaign

11116D

2011 Design Merit Award

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Corporate Identity / Campaign

11117D

2011 Design Merit Award

Blok Design / Toronto

Oveja Negra Lowe

Oveja Negra Lowe

Corporate Identity / Campaign

11118D

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